About Us

PrimeCredit Limited is a leading finance company in Hong Kong established in 1977 under the name of Chai Tai Finance Company Limited. Its name was changed to Charoen Pokphand Finance Company Limited in 1978, and renamed again to PrimeCredit Limited in August 1999.

In August 2004, Standard Chartered Bank PLC acquired PrimeCredit while the company operated as a Deposit Taking Company, and became a wholly-owned subsidiary of Standard Chartered Bank (Hong Kong) Limited.

In May 2015, PrimeCredit was acquired by PrimeCredit Holdings Limited which is a consortium formed by China Travel Financial Holdings Company Limited, Pepper Australia Pty Limited and York Capital Management Global Advisors, LLC. PrimeCredit now operates as a licensed money lender with 33 branches across Hong Kong, while also enriches our touchpoints via customer service hotline, mobile banking and social media engagement channels. Our core business is to offer value-adding personal loans and credit cards services to meet customers’ cash and financing needs.

With over 40 years of experience in Hong Kong, we pride ourselves in providing high-quality customer service, professional consultation and offering tailored solutions to consumers in Hong Kong.

We believe in offering our service to the community in which we operates. Our CSR programs span from charitable fund raising events to staff volunteering. PrimeCredit was being named Caring Company for 6 consecutive years.

Awards

Awards

Awards

2017

Awards Presented By
Orbis Moon Walkers 2017 – Corporate Team Award Orbis
Hong Kong Business High Flyers Awards 2017 - Outstanding Finance Company Hong Kong Business
Outstanding Social Caring Organization Award Social Enterprise Research Academy - Social Caring Pledge Scheme
Silver - Excellent in Launch/ Re-launch Marketing (Credit Card) Marketing Magazine’s Marketing Excellence Awards 2017
Mystery Caller Assessment Award – Gold Award (for 8 Consecutive Years) Hong Kong Call Centre Association – HKCCA Awards 2017
Best of Discuss Online Promotion Award HK Discuss
Excellent Award (Credit Card) HKMA/ TVB Awards for Marketing Excellent 2017
The Best Creative Ad 2017 Metro Creative Awards 2017
The Best Digital Campaign 2017 (Credit Card) Metro Creative Awards 2017
Silver Sponsor of Raffle Ticket Sales 2017 Ronald McDonald House Charities
Finance Company of the Year 2017 – Hong Kong Asian Banking & Finance – Retail Banking Awards 2017

2016

Awards Presented By
Love & Peace of Mind Corporate Engagement Program 2016 - Community Engagement Crystal Award Senior Citizen Home Safety Association (SCHSA)
Best IVRS Award for Mystery Caller Assessment Award Hong Kong Call Centre Association
Mystery Caller Assessment Award – Gold Award Hong Kong Call Centre Association
Best of Discuss Online Promotion Award HK Discuss
The Best Creative Ad 2016 Metro Daily
Silver Sponsor of Raffle Ticket Sales 2016 Ronald McDonald House Charities
Finance Company of the Year 2016 – Hong Kong Asian Banking & Finance – Retail Banking Awards 2016
RoadShow Best Loved Brands Awards Roadshow
Metro Awards for Service Excellence 2016 Metro Daily

2015

Awards Presented By
RoadShow Best Loved Brands Awards RoadShow
Merit Award HKMA/ TVB Marketing Excellence Award 2015
Mystery Caller Assessment Award – Gold Award Hong Kong Call Centre Association
Best Copy Ad Apple Daily
Yahoo! Emotive Brand Awards – Loan Category Yahoo! Hong Kong
The Best Creative Buy 2015 Metro Daily
The Best Creative Ad 2015 Metro Daily
Domestic Finance Company of the Year – Hong Kong Asian Banking & Finance – Retail Banking Awards 2015
Smart ICT Award Wharf T&T

2014

Awards Presented By
Excellence Award HKMA/ TVB Marketing Excellence Award 2014
Mystery Caller Assessment Award – Gold Award Hong Kong Call Centre Association
Yahoo! Emotive Brand Awards – Loan Category Yahoo! Hong Kong
Domestic Finance Company of the Year – Hong Kong Asian Banking & Finance – Retail Banking Awards 2014
The Best Creative Buy 2014 Metro Daily
Certificate of Merit in Best Use of Interactive Media MTR
Finalist in Best use of Gaming Markies Awards 2014
Finalist in Best use of Print Markies Awards 2014

2013

Awards Presented By
Finalist – Excellence in Consumer Insights Marketing Marketing Excellence Award - Marketing Magazine
Mystery Caller Assessment Award – Gold Award Hong Kong Call Centre Association
HKQAA Service Quality Management Certification Hong Kong Quality Assurance Agency
Yahoo! Emotive Brand Awards – Loan Category Yahoo! Hong Kong
Domestic Finance Company of the Year – Hong Kong Asian Banking & Finance – Retail Banking Awards 2013
The Best Creative Ad/td> Metro Daily
Certificate of Merit in Best of Interactive Campaign MTR
Certificate of Merit in Best Use of Integrated Media MTR
Finalist in Finance & Property Category TVB Most Popular TVC Awards
Finalist in Campaign Category TVB Most Popular TVC Awards
Finalist in Best Idea TV Markies Awards
Finalist in Best use of Integrated Media Markies Awards

2012

Awards Presented By
Bronze Award, Film & Radio, Financial and Other Corporate Services Kam Fan Awards 12 of HK4As
Silver Award Marketing Excellence Award - Marketing Magazine
Mystery Caller Assessment Award – Gold Award Hong Kong Call Centre Association
Yahoo! Emotive Brand Awards – Loan Category Yahoo! Hong Kong
2012 Hong Kong Awards for Industries: Customer Service Award Hong Kong Retail Management Association
Domestic Finance Company of the Year – Hong Kong Asian Banking & Finance – Retail Banking Awards 2012
HKQAA Service Quality Management Certification – Branches & Call Centre Hong Kong Quality Assurance Agency
Grand Award – Bronze Award Hong Kong Association for Customer Service Excellence
The Best Creative Ad Metro Daily
Caring Company Logo 2011-2012 The Hong Kong Council of Social Service

2011

Awards Presented By
Asian Banking and Finance - Retail Banking Awards for 2011 Hong Kong Finance Company of the Year
Hong Kong Business - High-flyers Awards 2011 Innovative Finance Company
Hong Kong Finance Company of the Year Asian Banking and Finance - Retail Banking Awards for 2011
The Best Creative Ad Metro Daily
Caring Company Logo 2010-2011 The Hong Kong Council of Social Service
Inbound Contact Centre of the Year (Below 50 Seats) – Gold Award Hong Kong Call Centre Association
Mystery Caller Assessment Award – Gold Award Hong Kong Call Centre Association
Grand Award – Bronze Award Hong Kong Association for Customer Service Excellence
Team Award – Contact Centre Service – Bronze Award Hong Kong Association for Customer Service Excellence

2010

Awards Presented By
HKQAA Service Quality Management Certification – Call Centre Hong Kong Quality Assurance Agency
CAPITAL CEO Supreme Service Awards 2010 – Finance Loan Service CAPITAL CEO
Mystery Caller Assessment Award – Gold Award Hong Kong Call Centre Association
Certificate of Merits HKMA/ TVB Awards for Marketing Excellence 2010
Gold in Finance Category Effie Awards 2010
2010 Most Effective Use of Public Relations Asian Marketing Effectiveness Awards
Silver in Finance Category Effie China Awards 2010
The Best Creative Ad 2010 Metro Daily
Finalist APPIES Award
Finalist Asia Pacific PR Award